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Tony Prokop
Résumé
Shipped2014 - 2020Web developerSpeedway Motors

Speedway Motors

Built and maintained the Speedway Motors eCommerce site for six years, from checkout to search to shipping.

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speedwaymotors.com
Speedway Motors homepage with the vehicle fitment finder and a promotional banner
Fig 01 - The Speedway Motors homepage1 of 1
Dailyproduction deploys, up from bi-weekly
6 yrsbuilding and maintaining the site
[N%][conversion or search clickthrough lift]

01 / overview

The problem

A large parts catalogue only pays off if customers can find the right part and get through checkout. [Describe where the site was losing people.]

Releases went out every two weeks, which made every improvement slow to ship and slow to measure.

02 / my contribution

What I did

  1. 01Lifted conversion by optimizing the checkout funnel with A/B tests and analytics.
  2. 02Modernized the CI/CD pipeline, moving releases from bi-weekly to daily production deploys.
  3. 03Improved search clickthrough by iterating on the company's custom Elasticsearch engine.
  4. 04Built a shipping quote calculator for the cart that aggregates warehouses and carriers.

03 / decisions

Key decisions

Decision 01

[Decision one]

[What you chose, what you passed on, and what it cost.]

Decision 02

[Decision two]

[What you chose, what you passed on, and what it cost.]

Decision 03

[Decision three]

[What you chose, what you passed on, and what it cost.]

03 / 06 projects

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